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QDOBA Mexican Eats

The nation’s leading fast-casual Mexican restaurant brand. Find over 700 restaurants, in the US and Canada, filled with a mashup of hand-crafted food, spicy graphics and Mexican-inspired flavorfulness.

PROJECT SCOPE
brand development, art direction, environmental design, product campaign development, illustration, merchandising, advertising, digital experience, UX/UI, packaging, photography
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BRAND GUIDE

After developing an extensive visual communication system for QDOBA, it required us to create a Brand Style Guide. This important tool helped internal teams, vendors and partners follow expected design standards to communicate consistently and on-brand. 

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qdoba-StreetTacos-boards-1.gif