Mexitreat Brand Identity

Meet Beto the Burro! Brand mascot and spirit animal of Mexitreat, a premier Mexican candy and snacks subscription box company based in San Diego CA. Subscribers get to unbox a nostalgia and flavorful mix of sweet n’ spice and all things nice every time.

What's in the box! A plethora of sweet and magical tastes of México, that's what. Subscribe today!

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Key to Mexitreat's brand outreach and relevance is a robust and low-common denominator platform design in which the brands visual pillars are allowed to shine and are used in practical/functional applications.

“We thought, wouldn’t it be cool if there was a Mexican care package? Something that could be sent to all the homesick folks trying to set roots all over the world?”

- Saul T., Co-Founder

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Designed to extend the brand's charm and its diverse brand applications, with a sprinkle of colors and inspired by legendary Mexican icons and culture.

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Application of Mexitreat's signature brand ambassadors on a functional and practical surface that we encourage subscribers to keep.

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Cute things have small beginnings. Its always a warm and fuzzy feeling to look back on the inceptions or creative sparks of every project, specially in their sketch or doodle form.