NORTH COUNTY LIFELINE
A human services organization serving underserved communities in San Diego County. Their mission is to build self reliant individuals, dealing with abuse and violence, through specialized programs and services.
art direction, branding, typography, illustration, web
“NittyGritty™ Brands helped us by creating our extraordinary, whimsical logo when we re-branded 10 years ago. - People still tell me all the different images they see in the tree...it's like a Rorschach test. My favorites...a father holding his children, an angel....a tree. Most importantly, a continuous lifeline to the community.”
- Don S., Executive Director