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Chickano Chicken

Brand identity for a pop-up restaurant and catering delivery-hub kitchen concept for on-the-go guests and frequent users of food delivery mobile apps like GrubHub, UberEats, DoorDash and Postmates. The creative direction for Chickano Chicken is a humorous take on Mexican-American Chicano culture, complimented by visual and typographical cues.

A vibrant and hot color palette references to San Diego's Major league baseball team and gets the cravings going for warm food.


Online shop for Chickano Chicken. The effort to activate the brand and inspire loyalty from patrons and team members alike, an online presence with fun and memorable merch seemed the logical next step.


Chicko is part of the brand extension for Chickano Chicken. Designed to help activate the brand's merchandising and brand awareness.


Vinyl toy design concept for Chickano Chicken. Intended to be a brand extension and direct reference to the illustrated logo and a stylistic continuation to vinyl toy design trends of charming and memorable characters presented as a blank canvas invitation to paint on.

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El Chickano Chicken just keep on giving when it comes to merch ideas. Continuing the activation of the brand, simple geometric block shapes offer a great opportunity for this character model.


El Chickano Chicken is a self initiated and ongoing passion project for NittyGritty™ Brands

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